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A website is a vital component of a business today, where a high quality site attracts more prospects to be converted into successful healthy customers. To have a quality website developed for your business, you must hire the services of the best web design company to have a competitive advantage. The designer must be willing to offer you with a high quality of services to design and develop a website according to the industry standards, so as to meet the objectives of your business. A professional company offers you with a complete package of services starting from the development to deployment and then the maintenance of the site at regular intervals. There are a number of qualities that a professional website design company must acquire to help you promote your online business.

Professionalism

This is the first and the main quality of a website design company, where a professional firm offers the best of its services strictly adhering to the standards. To offer you professional services, the company must have employed a skilled and talented staff to carry on all its operations and must have a significant experience of serving several businesses. Another factor that accounts for the professionalism of a professional designer is that the projects shouldn’t be delayed and meet the demands of the clients.

Track Record

A professional best web design company must be able to produce evidence of a good track record. As the company might have served a number of clients in the past, past buyers should be willing to provide an attestation for the quality of its services. You can verify this by directly communicating with the clients or through their testimonials, reviews and feedback posted over the web. Hiring a reputed firm offers you an access to the best services available according to your needs.

Honesty

Another vital component of a professional design company is the honesty of its employees, who must ensure that they are providing factual and truthful information to their clients. This trait of a company is essential to have an estimate of the time taken for the development of your website along with any unwanted delays added to the deadline. A company that offers periodic updates regarding the progress of your project along with sticking to client’s instructions and deadlines is a better choice for your emerging business.

Affordability

This is another vital trait of a professional designer that is essential for every business. Spending all the resources to get a website for the business isn’t a good idea, so you must compare the services of multiple companies along with their service cost to select the best value for your money. Also, stick to your budget, while making a selection, so as to avoid any financial hindrance in any other part of your business. Also, make sure to check with the payment options, so that you can easily pay for the services of the company.

So, to choose the best web design company for getting a professional website developed for your business, you must make sure that the company possesses all the above mentioned traits.

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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

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Do you have a web project in mind? Perhaps you are just getting started with your internet business and so you need to put up your very first website. If you have the budget for it, get the best web designer that you can find. It will be worth your investment.

A lot of people who have the great idea of starting an online business often make the mistake of creating their own websites. While there is nothing wrong with this, but definitely the problems would start to arise especially if they are not really web designers in the first place. In short, it is always the best approach to let the experts in designing a website to do it for them. I guarantee you there will be less headaches for you.

So how do you go about searching and selecting the best web designer? Here are a few tips you may want to know.

Is it important for you to have a face to face discussion with your website designer? Then you can simply search online using your location or area. For example, if you are within the Toowoomba area, then just type on Google something like this: ‘Toowoomba website design’. That would give you a list of the web designers in your vicinity. Then that would be a good start for your search for the right designer.

You should also ask around. For instance, if you have come across a website that you truly admire then you can contact its webmaster and ask them the name of the person who designed or created their site. Often they would freely give you the name of their designer including his contact details. This way before you even talk to the person you are already aware of his capabilities or skills as a designer. Then it would be just a matter of negotiations on the price of the project.

And speaking of price or rate, keep in mind the saying that ‘you always get what you pay for’. But that does not mean you will always get the best site design from the company that charges more. What this simply means is you should not expect to get the world when you are just willing to pay a measly sum for the design of your own website.

I would highly suggest that you look at the web designer’s portfolio. If you find that his previous designs or projects are very similar to what you have in mind, then he could be the right contractor for you. Since he had already done something similar to your planned site, then it would be very easy for you to convey your ideas to him and for him to turn your ideas into the exact design you have always dreamed of.

So there you go. These are some of the quick and easy tips that can help you in looking for and choosing the best web designer for your online project. Just do not rush it. Spend a good deal of time looking for the right designer, after all you will be investing a good amount of money and also of your time.

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